Job Description
The new Sales Lead will take ownership of building and executing a focused commercial strategy for the longevity and preventive health space, with a particular emphasis on identifying and onboarding new “franchise-style” partners who can drive local market adoption of suPAR.
In parallel, the role will support continued growth through direct customer acquisition among clinics, laboratories, and health optimisation providers, while contributing to the broader branding and positioning of suPAR in longevity.
Key Responsibilities
The Sales Lead will contribute across three core areas:
- Go-to-Market Strategy & Commercial Execution
- Develop and execute a targeted go-to-market strategy for the health, longevity, and preventive health segment.
- Professionalise lead generation, pipeline development, and sales execution in this emerging market.
- Identify the most attractive customer segments, clinical use cases, and scalable commercial models.
- Translate technical diagnostic value into compelling commercial and strategic benefits for proactive health providers. - Partner Acquisition & "Franchise" Development
- Identify, evaluate, and onboard new strategic "franchise" partners willing to take responsibility for introducing suPAR in their local markets.
- Build repeatable partnership models that extend beyond traditional distributor structures.
- Drive early traction through structured outreach, partner enablement, and market entry planning. - Represent ViroGates A/S in relevant ecosystems, networks, and conferences within longevity and wellness. - Customer Growth & Market Positioning
- Continue the inclusion of new singular customers such as clinics, private labs, and diagnostic providers.
- Collaborate closely with the marketing department to strengthen the profiling and branding of suPAR in longevity and health optimisation.
- Provide commercial feedback loops from the field to refine messaging, pricing, and market approach. - Track performance and execution through disciplined CRM and reporting practices.
Experience & expertise
- 3–10 years in business development, partnerships, or consultative B2B sales in health, wellness, diagnostics, or healthtech
- Proven ability to build new go-to-market concepts rather than operate in large corporate sales structures
- Familiarity with longevity clinics, private labs, or preventive health providers
- Strong consultative mindset: translates clinical value into commercial relevance
- Thrives in fast-moving, entrepreneurial environments with high ownership
- Experience from scale-ups, growth companies, or consulting is a plus
- Driven by shaping new markets and building something from the ground up
Personal attributes
- Structured, proactive, and execution-oriented with strong commercial instincts
- Entrepreneurial mindset and ability to build processes where none exist
- Collaborative and able to work closely with both sales leadership and marketing
- Strong communicator who can bridge clinical credibility and business value
- Thrives in evolving and ambiguous market environments
Practical requirements
- Fluency in English (Danish not required)
- Preferably from Greater Copenhagen, with availability to work mostly from HQ in Birkerød – some flexibility for hybrid work
